National Run for Office Day (NROD) was a nationwide initiative designed to inspire and recruit the next generation of political leaders, especially those from historically underrepresented communities. In 2024, while serving as Director of Mobilization at Civic Nation, Emma led the campaign’s brand overhaul and full-scale execution, transforming NROD into a high-impact, culture-forward moment that used storytelling, digital tools, and influencer strategy to move a new audience of leaders toward public service.

In 2022, as the country prepared for high-stakes midterm elections, Emma first led the launch of When We All Vote’s sweepstakes campaign—an ambitious effort designed to meet young, diverse voters where they were: in culture, community, and celebration. Emma led the re-launch of the sweepstakes programs in 2024, which offered powerful cultural incentives (like VIP festival passes, flights, and lodging) to power civic action. The sweepstakes program brought together storytelling, technology, and organizing to drive voter engagement.

Emma oversaw the full scope of the campaigns in 2022 and 2024, leading cross-functional teams across digital strategy, communications, organizing, partnerships, data and tech, and operations.

In 2020, Emma served as Iowa Digital Director for Elizabeth Warren’s presidential campaign, leading the campaign’s digital program in the first-in-the-nation caucus state. With a mandate to build a digital presence that matched the scale and energy of the field operation across the state, Emma designed and executed a strategy that blended targeted content, grassroots storytelling, and digital organizing to move supporters from interest to action.

The digital program localized national messaging, elevated Iowan voices, and leveraged micro-targeted outreach to build trust and drive turnout. From managing rapid response to producing on-the-ground video content, Emma built a visible, values-driven brand for the campaign across the state—and created digital pathways for volunteers, caucus-goers, and undecided voters to plug in.